100% unbiased financial advisors here to build your future, not sell you products
No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them approach can save you money.
Who would you trust more for financial advice? Someone who’s paid by the industry to sell its products? Or someone you pay for impartial expertise and support? Our advisor’s responsibility is to you.
Advisors get paid by institutions. Why? For selling their products. The advisor’s obligation is to the institution.
We’re matchmakers, we connect you with an ideal advisor based on your individual needs and profile, including career stage, life stage, financial complexity and profession.

Doshguide Advisor
I help families live the lives and leave the legacies they want, safe in the knowledge that a trustworthy professional is overseeing ALL their financial affairs.

Doshguide Advisor
I help people understand how much they need to live their best life, empowering them to make smarter, more informed money decisions.

Doshguide Advisor
I help female executives and founders achieve the life they want now and into the future, by understanding them, their money story, and the life they dream of - let’s make work optional

Doshguide Advisor
I help people understand and take control of their financial futures with the aim of empowering clients to make financial decisions that enable them to live the life they want with the money they have.
Our advisors only work on a flat-fee
The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them basis. No selling, no commission, just objective advice for a monthly subscription.
Registered with both of South Africa’s top industry and regulatory bodies: Financial Planning Institute (FPI) and the Financial Services Conduct Authority (FSCA)
Doshguide management personally vets all applicants for ethical, philosophical and service alignment.
A committee of existing Doshguide advisors review all applicants to ensure good standing amongst industry peers.
Whether just starting your personal finance journey or already further along the path, we have a plan for you.
Typically salary is only source of income
You currently have a limited amount of financial products, perhaps a retirement annuity, disability cover and unit trusts
No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
Monthly, quarterly or semi-annually to suit your needs
Typically salary is only source of income
You currently have a limited amount of financial products, perhaps a retirement annuity, disability cover and unit trusts
No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
Monthly, quarterly or semi-annually to suit your needs
You draw income from a salary but may have an additional source such as rental income or proceeds from property sales
You currently have a more varied set of financial products which could include retirement products, life and disability cover, stocks or exchange traded funds
No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
Monthly, quarterly or semi-annually to suit your needs
Typically multiple incomes sources such as salary, rental income, capital appreciation or business profit
You have a more complex set of financial products and investments that could include stocks, exchange traded funds, offshore investments or shares in a business
No selling, no commission, just objective advice for a monthly subscription. The only way our advisors are remunerated is on a transparent, monthly subscription. They can advise on financial products, but there is no incentive to sell them
Monthly, quarterly or semi-annually to suit your needs
All subscriptions are flexible month to month plans, you can cancel at any time
Planning and accountability in all your money decisions including reducing debt, spend tracking, buying a home, funding education and saving for travel.
Get on track to financial freedom after you finish working. Maintain your lifestyle in the next stage of work or life.
No selling, just educating you about zero commission products, and putting you in the driver seat to select the best options in the market at the lowest cost.
No selling, just educating you on zero commission products, and helping you to objectively figure out an appropriate level of cover.