Actual financial advice, like it should be
100% unbiased financial advisors here to build your future, not sell you products
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Feel in control of your finances
Doshguide is South Africa’s first 100% unbiased flat-fee financial advice platform.
Trusted by clients across South Africa
No selling, just 100% unbiased advice
Traditionally
Advisors are paid by financial institutions to sell their products. Their responsibility is to the institution, not you.
With Doshguide
Advisors are paid by you for the advice they give.
Their obligation is to you.
Feeling anxious about money?
Discover your Financial Health Score to feel in control.
We help you create your ideal future
I'm building & have a plan
Budget & Save
Invest Smartly
Optimise Tax
I can live my
rich life
Buy a Home
Get Married
Travel the World
How we work
At Doshguide, we offer flat-fee financial advice through a flexible monthly subscription you can cancel at any time. Because you pay your advisor directly, their advice stays focused on what’s best for you, not on what earns them commission.
What to expect
Let’s talk
Book a free 20-minute call with a Doshguide consultant
Meet your match
Obligation-free, 45-minute meeting with an advisor
Start your journey
Kick off the process with your advisor
Once you're signed up
Create & implement
your plan
First 3-6 months
Stay on track, through life’s twists
6 months+
Meet regularly with your advisor for accountability check-ins, regular reviews and real-time support when big moments happen
How we work
P
Purpose
Get crystal clear on the life you actually want to live.
L
Layout
We map out the specific strategy to make that life happen.
A
Action
We handle the doing, implementing your plan without commission bias.
N
Navigation
We stay in your corner to keep you on track as life changes.
Our experts are vetted for objectivity and credibility
We match you with the ideal advisor based on your individual needs and profile, including career stage, life stage, financial complexity and profession.
No commission
CFP qualified & FSCA registered
Personally vetted
Peer screened
Eddie
Doshguide Advisor
I help families live the lives and leave the legacies they want, safe in the knowledge that a trustworthy professional is overseeing ALL their financial affairs.
Gugu
Doshguide Advisor
I help individuals achieve their financial goals through building strong financial literacy & with my deep empathy & understanding for unique needs, ensuring tailored financial solutions.
Mark
Doshguide Advisor
I help female executives and founders achieve the life they want now and into the future, by understanding them, their money story, and the life they dream of – let’s make work optional
Bryan
Doshguide Advisor
Most people ten years from retirement don’t want to stop working, they want options. I help executives turn financial success into clarity about what’s enough, and confidence to enjoy life without constantly wondering if they’re on track.
Savvy Doshguide clients
Cameron
“Working with Doshguide has been one of the best decisions I’ve made.”
Rebecca
“My Doshguide financial advisor has my best interests at heart and has taught me so much about money.“
Transparent, month-to-month subscriptions
Whether just starting your personal finance journey or already further along the path, we have a plan for you.
All subscriptions are flexible month to month plans, you can cancel at any time
R1000 - R1999
per month
Flexible, cancel anytime
Build your foundation
- Commission-free financial planning & products
- Budgeting & spending
- Big life decisions: home, car, travel & marriage
- Tax optimisation & tax free savings
- Launch retirement planning
- Launch life cover, disability & income protection
R2000 - R3499
per month
Flexible, cancel anytime
Build your foundation
- Commission-free financial planning & products
- Budgeting & spending
- Big life decisions: home, car, travel & marriage
- Tax optimisation & tax free savings
- Launch retirement planning
- Launch life cover, disability & income protection
Optimise
- Diversifying investments: offshore, property & other
- Wills & estate planning
- Family & education planning
Entrepreneurs
- Separating personal and business finances
- Helping founders build freedom beyond the business
- Tax efficient fund withdrawals
- Planning for business continuity and risk
R3500 - R6999
per month
Flexible, cancel anytime
Build your foundation
- Commission-free financial planning & products
- Budgeting & spending
- Big life decisions: home, car, travel & marriage
- Tax optimisation & tax free savings
- Launch retirement planning
- Launch life cover, disability & income protection
Optimise
- Diversifying investments: offshore, property & other
- Wills & estate planning
- Family & education planning
Entrepreneurs
- Separating personal and business finances
- Helping founders build freedom beyond the business
- Tax efficient fund withdrawals
- Planning for business continuity and risk
Advanced Wealth Planning
- Centralised management of all financial contacts: lawyers, accountants, tax practitioners
- Coordinating & streamlining financial complexity
- Optimising complex tax structures
Refer a friend
Already a client? Refer a friend via email and you both get a free month of financial advice.
It's a win-win.
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